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• News: Media: Media Literacy  (54)
• Society: Activism: In Daily Life: Schools  (4)
• Society: Activism: Media: Culture Jamming: Pepsi Shirt on Coke Day  (12)
• Society: Issues: Business: Advertising: Kids and Advertising  (11)

• Advertising / Commercial Ventures - An annotated bibliography of resources (articles, documents, and web pages) that deal with corporate involvement in K-12 schools. Compiled by an information specialist.
• BadAds.org - Site has tools and suggestions to put an end to intrusive advertising. Includes information for parents, teachers, and kids.
• Captive Kids: A Report on Commercial Pressures on Kids at Schools - Looks at the stream of commercial messages reaching today's kids at school.
• Citizens' Campaign for Commercial-Free Schools - Works to protect the right of Washington children and youth to a commercial-free education. Includes upcoming events, action alerts, newsletters, and how to get involved.
• Commercialism in Education Research Unit - CERU, directed by Professor Alex Molnar, conducts research, disseminates information, and helps facilitate dialogue between the education community, policy makers, and the public at large about commercial activities in schools.
• Obligation, Inc. - Seeks to empower citizens with the resources they need to protect children from the popular culture.
• Public Education: Commercial Activities in Schools - A US government report shows commercialism in public schools to be "widespread and on the rise." [14.1 MB in size PDF-format document.]
• Rethinkingschools.org - Teachers Beware: Corporate Science Invades our Schools - Corporate-sponsored materials are being used more frequently in schools, often because it is free of charge. The author is concerned about the bias in such materials.
• School Pouring Rights - Site argues that school soda contracts are illegal, not merely bad policy.
• Selling America's Kids: Commercial Pressures on Kids of the 90's - Consumers Union report surveys trends in marketing directed to kids, and points to problems that should be addressed by parents, schools, and the government.
• Sponsored Schools and Commercialized Classrooms - Report on schoolhouse commercializing trends in the 1990s. Introduction analyzes Greenbrier High School's "Coke in Education Day" and includes a lengthy press review.

• Branded for Life? - Christian Science Monitor report on marketing efforts to develop brand loyalty with children. (April 1, 2002)
• FAIR - The Commercialization of Children's Public Television - The 15-second announcements that bracket PBS kids' shows are growing increasingly commercial. These "enhanced underwriter acknowledgments" are public broadcasters' solution to funding problems in the wake of reduced government support. But are they legal? Many underwriter advertisements seem to contradict communications law, Federal Communications Commission (FCC) regulations and even PBS's own guidelines. (May, 2000)
• Fighting the cola wars in schools - Washington Post article looks at the implications of Coca Cola and Pepsi's efforts to sell soda in schools. (March 23, 1999)
• PTAs and Commercialism in Schools - Speech given by Charlotte Baecher of Consumers Union in February 1999 to approximately 150 PTA representatives in New York State. (February, 1999)

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