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Top: Business: Marketing_and_Advertising: Micromarketing
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Please submit only sites which fit the following description.
Micromarketing uses information about local areas for applications such as targeting direct marketing, analysing customer loyalty, branch location, planning merchandise mix,or turnover forecasts. The information for this analysis is usually derived from a database of lifestyle surveys and/or census demographics. Sites dealing with direct marketing lists (as opposed to actual targeting) should be submitted to Business: Marketing: Mailing Lists Sites dealing with consumer/brand profiles across broad areas or a country as a whole should be submitted to Business: Marketing: Market Research Suppliers |
Micromarketing uses information about local areas for applications such as targeting direct marketing, analysing customer loyalty, branch location, planning merchandise mix,or turnover forecasts.The information for this analysis is usually derived from a database of lifestyle surveys and/or census demographics.
The basic principle is that people who live in similar areas will, to some degree, have similar purchasing power and spending habits. This idea allows one to build mathematical models predicting likely purchasing behaviour.
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